Trade Talk

Not every change matters. Trade Talk exists to explore the developments worth paying attention to and the distractions that can safely be ignored.

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Featured Article

07

What Happens When Customers Stop Searching?

The moment a customer stops searching and starts asking, the entire process begins to change.

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Positioning

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Positioning

01

The Business You Built Isn’t Always The Business Customers See.

Customers can only judge the version of your business they can see.

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Positioning

02

Digital Presence Isn’t Marketing. It’s Modern Business Infrastructure.

Most trade businesses already understand infrastructure. Digital presence has quietly joined that list too.

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Discovery

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Discovery

03

Good Work Doesn’t Always Create Visibility.

Good work is still the priority.

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Discovery

04

Discovery Changed. Most Businesses Didn't Notice.

The world moved forward. Many businesses didn't.

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Trust

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Trust

05

Reviews: The Modern Word Of Mouth.

Most trade businesses don’t have a review problem. They have a consistency problem.

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Change

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Change

08

The Four-Second Test

If a platform had to understand a business quickly, could it?

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