Privacy Policy

Who We Are

Trade Visibility Co. provides digital visibility research, reviews and guidance for UK trade businesses. Trade Visibility Co. is responsible for the personal information described in this policy. Privacy enquiries can be sent to hello@tradevisibility.co.uk.

Information We Collect

When you use our contact form, we collect your name, email address, business name and the information you provide in response to the question about what you would like to improve. Please do not include sensitive personal information in the free-text field.

When you use our website, limited technical and usage information may also be processed for hosting, security, performance monitoring and aggregated website analytics. When we provide services, we may process business contact details, service records and relevant information supplied by you or obtained from publicly available sources.

How We Use Personal Information

We use personal information to respond to enquiries, prepare and provide requested services, communicate about those services, operate and secure our website and systems, understand website performance, and maintain appropriate business, contractual and accounting records.

We may use AI-assisted tools to support research, analysis, drafting and operational efficiency. We take reasonable steps to minimise the personal or confidential information supplied to these tools, and outputs are subject to human review. We do not use personal information to make solely automated decisions that produce legal or similarly significant effects.

Our Lawful Bases

We rely on legitimate interests where it is necessary to respond to business enquiries, operate and improve our website, protect our systems, and administer our business in a proportionate way. We rely on steps taken at your request before entering into a contract, and on performance of a contract, when discussing or providing services. We rely on legal obligations where records must be retained or information must otherwise be processed by law. Where consent is required, including for any non-essential cookies or direct electronic marketing, we will request it separately and you may withdraw it at any time.

Sharing and Service Providers

We do not sell personal information or share it with third parties for their own marketing. We use carefully selected providers for website hosting and analytics, form processing, business email, administration and other technology needed to operate our services. They process information only as necessary to provide services to us and are subject to contractual and security requirements where applicable. We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.

International Processing

Some service providers may process or make information accessible outside the UK. Where a restricted international transfer takes place, we use a lawful transfer mechanism, such as UK adequacy regulations or approved contractual safeguards, as applicable.

Storage, Security and Retention

We take reasonable technical and organisational steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. Access is limited to those who need it for legitimate business purposes.

General enquiries that do not result in a client relationship are normally deleted within 12 months. Client, contractual and accounting records may be retained for longer where necessary to provide services, resolve issues, meet legal or tax obligations, or establish, exercise or defend legal rights. Information is securely deleted or anonymised when it is no longer needed.

Cookies, Search Performance and Website Analytics

We use search-performance and indexing tools to understand how the website appears in search results. We may also use privacy-conscious website analytics to understand aggregated information such as page use, referral sources, approximate location and device or browser type. If we introduce analytics or other technologies that require consent, they will not be activated until you have been given an appropriate choice.

Your Rights

Depending on the circumstances, you may have rights to request access to your personal information, have inaccurate information corrected, request deletion or restriction, object to certain processing, and receive information in a portable format. Where processing is based on consent, you may withdraw that consent at any time. These rights are not absolute and exemptions may apply.

To exercise a right or ask how your information is handled, contact hello@tradevisibility.co.uk. You also have the right to complain to the Information Commissioner's Office at ico.org.uk, although we would welcome the opportunity to address your concerns first.

Changes to This Policy

We may update this policy to reflect changes to our website, services, systems or legal requirements. The latest version will be published on our website with its updated date.

Contact

Questions about this policy or our handling of personal information can be sent to hello@tradevisibility.co.uk.